COLLECTION 2026–2027
Next Collection
One idea across different pieces: you decide when to show it.
02 / 05
T-shirt
Open it, close it, show it, hide it
- Front
- Small hand icon on the left chest, clean and without an extra line.
- Back
- A compact square fabric panel on the right side of the back covers the logo. Lift it to reveal NO LOGO NO BRAND.
- Detail
- A small vertical white tab remains visible at the panel’s right edge as a visual grip point.
- Variants
- Black and pink. The construction and reveal action stay the same.
- Fit
- Modern unisex, oversized streetwear.
03 / 05
Sport socks
Short, functional and reversible
- Format
- Short ankle sport sock for sneakers and urban activewear.
- Colours
- Black and pink.
- Outside
- The visible hand icon is the main graphic detail.
- Mechanism
- Lift or turn the upper cuff to reveal NO LOGO NO BRAND; return it to hide the message.
- Production
- Stretchy, breathable knit; reinforce cuff, heel and toe. The reversible area must retain tension without stretching out.
04 / 05
Gloves
The same code on a new surface
- Format
- Clean, recognisable urban sport knit glove.
- Colours
- Black and pink.
- Outside
- The raised-finger hand icon sits on the back of the glove.
- Mechanism
- The reversible cuff conceals the message when closed; turn it to reveal NO LOGO NO BRAND with a pink accent.
- Models
- Shown on men and women, with the same product and collection attitude.
05 / 05
Scarf
New concept · reveal the message with a gesture
- Format
- Unisex knitted scarf designed to sit alongside the collection.
- Proposed colours
- Black and pink first; white to explore.
- Outside
- Plain finish without a side label.
- Proposed mechanism
- A folded end conceals an inner NO LOGO NO BRAND label. Lift the edge to reveal it; let it fall back to hide it.
- Development
- Visual concept pending a physical sample to validate knit, dimensions, edge finish and label durability.
Scarf concept image; physical sample to be validated.